THE BENEFITS
THE BENEFITS OF CREATING A BRAND
WITH STRONG, CONSISTENT BRANDING
1-2-1 means bespoke to you
The biggest benefit of the services we provide is that you get 1-2-1 advice. With most other startup advice sessions, you are in a room with twenty or so other startups. The advice and discussion has to be very generic, to make sure everyone feels they have got something from the experience. With BRANDS START HERE, the brand creation advice is given during a 1-2-1, face-to-face session. So, the whole conversation is aimed at your business and your business’ requirements. We don’t tell you what you need to do to create your brand, we help you create it.
Even Stage 2 – the BRANDING PACKAGE – is bespoke to your business. The 1-2-1 BRAND CREATION PACKAGE doubles up as a great brief for creating relevant brand identity concepts.
The benefits of creating a brand
Think differently: Start thinking of your business as a brand.
Understand your customers: Start to understand what it is about your business that is attractive to your customers.
Put your customers first: We’re all guilty of it. We spend so much time thinking about our business, we often forget to think about our customers. The 1-2-1 BRAND CREATION PACKAGE will help you to start thinking about your business from your customers point of view.
Have focus: Start to focus your activities in the right places, moving forward.
Save time: If you start making sure everything you do is ‘on brand’, you won’t be wasting time on unproductive activities.
Save money: If you start making sure all your marketing activities are ‘on brand’, you won’t waste money on expensive, ineffective advertising.
The benefits of creating strong branding
Consistency: One of the most valuable things about having strong branding is consistency. This will allow customers to recognise your brand in a much more efficient way.
Familiarity: Consistency breeds familiarity. If your target audience becomes familiar with your branding, you will have to spend less money getting them to recognise you in the crowd of messages they see every day.
Trust: Familiarity breeds trust. When something becomes more familiar to somebody, they are more likely to trust it. And trust is the biggest factor in many surveys about what people feel about their favourite brands.
Confidence: Trust breeds confidence. If people are confident, about a brand, they are much more likely to part with their money.
Advocacy: And confidence breeds advocacy. This is where you want to get to. You want your customers to be so confident in your brand, that they tell others about it.
“Giles has helped us to think strategically about our marketing. He forces us to seriously evaluate who we are as company and how we communicate that to customers.”
A.A
“Giles’ ideas and design skill will add worth to any organisation that seeks to go through a similar project to the one that we undertook.”
D.R.
“Working with Giles has allowed me firstly to better understand what it is we do for our clients but also to then convey that in a much clearer and more powerful fashion.”
J.B.
“Working with Giles has definitely allowed us to improve and broaden the way that we communicate our messages.”
C.G.
“Giles has helped us to explore all aspects of our business and we now have a clear brand identity and path for the future. He has a way of pinpointing the important elements and putting them across in a concise and easy to understand manner.”
T.W.
“We were impressed by how quickly Giles grasped the nature of our business. He has a good grasp of what we are actually looking for, even when we ourselves are uncertain.”
P.R.
“We have created the brand in record time after the merger of all these disparate companies and we are punching way above our weight.”
I.D.
“I’ve now worked with Giles on the launch of three businesses. The main reason being that Giles is not only a creative force to be reckoned with but unusually for a creative brings commercial nous.”
P.D.
“Giles not only works with you to draw out and improve your brand, but the attention to detail and commitment I found inspirational and even now with my brand well and truly on the map I still feel his support and commitment.”
J.B.
“I really feel clearer about the direction of the business going forward.”
L.H.
“Giles has been instrumental in helping me plan the next part of my journey to market. When I needed to identify the real value we were offering to both sides of our marketplace his work allowed me to articulate the benefits of my business to my target audiences, in plain language.”
A.H.
“I worked with Giles on a branding project for a local small business. Giles literally walked the business owners through the branding process, they felt involved and empowered, and the process re-ignited their passion for their business.”
H.G.
“Giles’ knowledge of branding and its impact on business is exceptional. His advice would be an asset to any business.”
M.H.
“Giles uses his experience at some of the world’s biggest advertising agencies and applies it in a small-business, intimate setting.”
A.M.
“I have worked with Giles as his client several times in my career and I find him to be strategically imaginative and purposeful in all his efforts. I would have no hesitation in working with him again or recommend him to anyone requiring a clear direction for their company.”
B.T.
“Giles helped us with our initial branding. The branding was clear, imaginative and effective and many people have commented on this work.”
A.H.
Giles came up with excellent and imaginative ideas. I’d recommend Giles for his professionalism and depth of experience.”
E.B.
“I really enjoy working with Giles. A thorough professional with business acumen made exceptional by his creativity. He is completely client focused in his search for original and effective solutions.”
J.R.
“I would work with Giles again in a heart beat. Giles is an inherently strategic creative. He could concept his way out of any problem. I highly recommend Giles for any assignment – he’ll give it his all.”
J.Y.
“Giles really has an amazing knack for peeling the onion layers back in search of the perfect creative concept – no matter how challenging. He’s someone you definitely want on your side.”
B.H.
“I worked with Giles on a branding project for a local small business. Giles literally walked the business owners through the branding process, they felt involved and empowered, and the process re ignited their passion for their business. Within a month of completion their turnover increased by 40%. Giles’ approach of involving and empowering his clients results in business becoming more viable and sustainable.”
H.G. - Small Business Advisor