1-2-1 brand advice for startups, entrepreneurs and small businesses

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Emotional Decision making
On / by Giles Etherington / in Brand, Branding

Why you need to think about your brand before creating your branding

Your brand is the story you tell and the connection you have with your customer. Define this first and powerful branding will follow.

Think your brand and your branding are the same thing, right? Wrong.

This is a mistake that manystart-ups and small business make. They go out and get a logo designed before they have thought about the brand that logo needs to represent.

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1-2-1 brand advice
On / by Giles Etherington / in Brand, Branding

Why getting 1-2-1 brand advice is so important

Last week, I conducted three brand creation sessions. Each one was very different from the others, which emphasised why 1-2-1 brand advice is so important.

Collective group brand workshops – with 10-15 people in attendance – have their use, but they need to be very generic, so everyone feels they get a benefit from them. But, every startup and small business is at a different stage. Every business has different needs.

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start-ups or startups
On / by Giles Etherington / in SEO

Start-ups or startups? Should your communications be grammatically correct or findable?

I recently spent an evening changing every ‘start-ups’ to ‘startups’ on this website. As the site is all about promoting 1-2-1 brand advice and branding packages to startups, this was no mean feat.

The reason for this change was initiated by a tweet I was in the process of writing. As I typed #start Twitter offered me #startups as an option. But as soon as I got to #start- Twitter stopped offering me options. On Twitter, hashtags and hyphens don’t mix.

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Branding Consistency
On / by Giles Etherington / in Brand, Branding

The most important thing branding gives you is consistency.

Your branding is something you have complete control over.

Your branding includes your name. What you call yourself is very important. It includes your logo. The colours and fonts you use. The images and style of images you use. The tone of voice you use for your messages and the stories you tell.

And the most important thing branding gives you is consistency.

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Cultural Enterprise Office Masterclass
On / by Giles Etherington / in Brand, Branding, News

Giles Etherington presents at Cultural Enterprise Office Masterclass

Brands Start Here’s Giles Etherington was one of the speakers at last night’s Cultural Enterprise Office Masterclass in Glasgow.

Three of CEO’s Industry Associates and marketing experts took the stage to share their experiences and expertise:
Giles Etherington – CEO’s Branding Industry Associate and owner of Brand Satellite and Brands Start Here.
Diane Lurie – CEO’s Marketing Industry Associate and owner of Diane Lurie Consultancy.
Sophie Amono – CEO’s Social Media Industry Associate and owner of I Do Stuffs.

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Brand v Branding
On / by Giles Etherington / in Brand, Branding

Do you know the difference between your brand and your branding?

If the answer to the above question is ’no’, don’t beat yourself up. There are many within our industry that don’t seem to either. I have lost count of the amount of websites I have visited where someone is offering to design your brand. Brands can’t be designed. They can be created, extracted or defined, but not designed.

Here’s my attempt at distinguishing between your brand and your branding.

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