1-2-1 brand advice for startups and entrepreneurs


Brand v Branding
On / by Giles Etherington / in Brand, Branding

Do you know the difference between your brand and your branding?

If the answer to the above question is ’no’, don’t beat yourself up. There are many within our industry that don’t seem to either. I have lost count of the amount of websites I have visited where someone is offering to design your brand. Brands can’t be designed. They can be created, extracted or defined, but not designed.

Here’s my attempt at distinguishing between your brand and your branding.

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