Stage 1:
1-2-1 BRAND CREATION
PACKAGE
The 1-2-1 BRAND CREATION PACKAGE has been specially designed to help startups and entrepreneurs with much-needed advice on creating a brand for their business.
£495
£495.00Add to basket
The 1-2-1 BRAND CREATION PACKAGE includes the following:
- The ‘Think:Brand’ Questionnaire: This is a 37-question SurveyMonkey questionnaire, asking you about your business, your ambitions for your business, your customers and your competitors. The questions are designed to get you to start thinking about your business in a different way – as a brand.
- ‘Think:Brand’ Research: The information provided in the ‘Think:Brand’ Questionnaire will be used as the basis for our own research into your market place, in preparation for the 1-2-1 Brand Creation Session.
- 1-2-1 Brand Creation Session: Once we have received the completed questionnaire back from you, we will arrange a time for a 90-minute 1-2-1 session with Giles Etherington. During the session, Giles will discuss your answers to the questionnaire in more detail, with the intention of starting to define the brand for your business. This meeting will either be face-to-face or via Skype (depending on where you are geographically based).
- Brand Creation Report: Following the 1-2-1 Brand Creation Session, Giles will then produce a Brand Creation Report. This is will be a two/three-page summary of the meeting.
- Brand Creation Action Plan: Accompanying the Brand Creation Report, will be a bespoke Brand Creation Action Plan, with a list of action points designed for you to take your brand forward.
- 1-2-1 advice: The biggest benefit of the 1-2-1 BRAND CREATION PACKAGE is that it is 1-2-1. The Brand Creation Session is a face-to-face conversation, focussed solely on your business and your business’ requirements.
- Think differently: Start thinking of your business as a brand.
- Understand your customers: Start to understand what it is about your business that is attractive to your customers.
- Put your customers first: We’re all guilty of it. We spend so much time thinking about what we need to do for our business, we often forget to think about our customers. The 1-2-1 BRAND CREATION PACKAGE will help you to start thinking about your business from your customer’s point of view.
- Have focus: Start to focus your activities in the right places, moving forward.
- Save time: If you start making sure everything you do is ‘on brand’, you won’t be wasting time on unproductive activities.
- Save money: If you start making sure all your marketing activities are ‘on brand’, you won’t waste money on expensive, ineffective advertising.
“The Brand Creation Package has helped us clarify our brand message, core services, and target market. I now find it much easier to explain to new clients what we do and how they will benefit from our services. It has also helped us understand which types of customers to approach for new business.”
A.W.
“Giles’ ideas and design skill will add worth to any organisation that seeks to go through a similar project to the one that we undertook.”
D.R.
“Working with Giles has definitely allowed us to improve and broaden the way that we communicate our messages.”
C.G.
“Giles has helped us to think strategically about our marketing. He forces us to seriously evaluate who we are as a company and how we communicate that to customers.”
A.A.
“Giles has helped us to explore all aspects of our business and we now have a clear brand identity and path for the future. He has a way of pinpointing the important elements and putting them across in a concise and easy to understand manner.”
T.W.
“Working with Giles has allowed me firstly to better understand what it is we do for our clients but also to then convey that in a much clearer and more powerful fashion.”
J.B.
“We were impressed by how quickly Giles grasped the nature of our business. He has a good grasp of what we are actually looking for, even when we ourselves are uncertain.”
P.R.
“We have created the brand in record time after the merger of all these disparate companies and we are punching way above our weight.”
I.D.
“I’ve now worked with Giles on the launch of three businesses. The main reason being that Giles is not only a creative force to be reckoned with but unusually for a creative brings commercial nous.”
P.D.
“Giles not only works with you to draw out and improve your brand, but the attention to detail and commitment I found inspirational and even now with my brand well and truly on the map I still feel his support and commitment.”
J.B.
“I really feel clearer about the direction of the business going forward.”
L.H.
“Giles has been instrumental in helping me plan the next part of my journey to market. When I needed to identify the real value we were offering to both sides of our marketplace his work allowed me to articulate the benefits of my business to my target audiences, in plain language.”
A.H.
“I worked with Giles on a branding project for a local small business. Giles literally walked the business owners through the branding process, they felt involved and empowered, and the process re-ignited their passion for their business.”
H.G.
“Giles’ knowledge of branding and its impact on business is exceptional. His advice would be an asset to any business.”
M.H.
“Giles uses his experience at some of the world’s biggest advertising agencies and applies it in a small-business, intimate setting.”
A.M.
“I have worked with Giles as his client several times in my career and I find him to be strategically imaginative and purposeful in all his efforts. I would have no hesitation in working with him again or recommend him to anyone requiring a clear direction for their company.”
B.T.
“Giles helped us with our initial branding. The branding was clear, imaginative and effective and many people have commented on this work.”
A.H.
Giles came up with excellent and imaginative ideas. I’d recommend Giles for his professionalism and depth of experience.”
E.B.
“I really enjoy working with Giles. A thorough professional with business acumen made exceptional by his creativity. He is completely client focused in his search for original and effective solutions.”
J.R.
“I would work with Giles again in a heart beat. Giles is an inherently strategic creative. He could concept his way out of any problem. I highly recommend Giles for any assignment – he’ll give it his all.”
J.Y.
“Giles really has an amazing knack for peeling the onion layers back in search of the perfect creative concept – no matter how challenging. He’s someone you definitely want on your side.”
B.H.
“Thank you for your time, insight and expertise. You clearly distilled my brand/concept and redirected it into a purposeful, relevant and differentiated business proposition. I left our meeting excited and motivated! The report is an excellent record of our conversation and a fantastic resource to keep me on track and on brand.”
N.O. - Blogger