ABOUT BRANDS START HERE
1-2-1 BRAND ADVICE FOR STARTUPS
AND ENTREPRENEURS
Start thinking like a brand
BRANDS START HERE has been created by Giles Etherington from Brand Satellite.
Brand Satellite is a brand consultancy helping businesses with brand creation, brand development and brand communication. Giles was also the Industry Associate for Brand Creation and Branding for the Cultural Enterprise Office.
Giles’ work with clients of the Cultural Enterprise Office made him realise there is a real lack of 1-2-1 brand advice for startups.
The 1-2-1 BRAND CREATION PACKAGE has been specially designed to help startups and entrepreneurs with much-needed advice on creating a brand for their business.
It is a condensed version Brand Satellite’s Brand Workshop – making it more affordable for businesses starting out – and a more comprehensive version of the Industry Associate session, that was offered through the Cultural Enterprise Office.
Giles Etherington
- 30+ years experience in brand creation, branding, design marketing and advertising
- Has worked with famous brands, including Andrex, Kellogg’s, Nestle and Volvo
- Has won awards for branding, marketing and advertising
- Has started three businesses
- Runs his own award-winning brand consultancy – Brand Satellite
- Has been helping small businesses for over 10 years
- Brand & Branding Expert for Business Club Scotland
- Mentor for Creative Edinburgh
- Former Industry Associate for Brand & Branding for the Cultural Enterprise Office



“Giles has helped us to think strategically about our marketing. He forces us to seriously evaluate who we are as company and how we communicate that to customers.”
A.A

“Giles’ ideas and design skill will add worth to any organisation that seeks to go through a similar project to the one that we undertook.”
D.R.

“Working with Giles has allowed me firstly to better understand what it is we do for our clients but also to then convey that in a much clearer and more powerful fashion.”
J.B.

“The Brand Creation Report gave us a clear breakdown of who we are, what we offer and who we offer it to. It really helped to have a fresh perspective on all of this. The report formed the basis of new content for our long-neglected website.”
A.W.

“Working with Giles has definitely allowed us to improve and broaden the way that we communicate our messages.”
C.G.

“Giles has helped us to explore all aspects of our business and we now have a clear brand identity and path for the future. He has a way of pinpointing the important elements and putting them across in a concise and easy to understand manner.”
T.W.

“We were impressed by how quickly Giles grasped the nature of our business. He has a good grasp of what we are actually looking for, even when we ourselves are uncertain.”
P.R.

“We have created the brand in record time after the merger of all these disparate companies and we are punching way above our weight.”
I.D.

“I’ve now worked with Giles on the launch of three businesses. The main reason being that Giles is not only a creative force to be reckoned with but unusually for a creative brings commercial nous.”
P.D.

“Giles not only works with you to draw out and improve your brand, but the attention to detail and commitment I found inspirational and even now with my brand well and truly on the map I still feel his support and commitment.”
J.B.

“I really feel clearer about the direction of the business going forward.”
L.H.

“Giles has been instrumental in helping me plan the next part of my journey to market. When I needed to identify the real value we were offering to both sides of our marketplace his work allowed me to articulate the benefits of my business to my target audiences, in plain language.”
A.H.

“I worked with Giles on a branding project for a local small business. Giles literally walked the business owners through the branding process, they felt involved and empowered, and the process re-ignited their passion for their business.”
H.G.

“Giles’ knowledge of branding and its impact on business is exceptional. His advice would be an asset to any business.”
M.H.

“Giles uses his experience at some of the world’s biggest advertising agencies and applies it in a small-business, intimate setting.”
A.M.

“I have worked with Giles as his client several times in my career and I find him to be strategically imaginative and purposeful in all his efforts. I would have no hesitation in working with him again or recommend him to anyone requiring a clear direction for their company.”
B.T.

“Giles helped us with our initial branding. The branding was clear, imaginative and effective and many people have commented on this work.”
A.H.

Giles came up with excellent and imaginative ideas. I’d recommend Giles for his professionalism and depth of experience.”
E.B.

“I really enjoy working with Giles. A thorough professional with business acumen made exceptional by his creativity. He is completely client focused in his search for original and effective solutions.”
J.R.

“I would work with Giles again in a heart beat. Giles is an inherently strategic creative. He could concept his way out of any problem. I highly recommend Giles for any assignment – he’ll give it his all.”
J.Y.

“Giles really has an amazing knack for peeling the onion layers back in search of the perfect creative concept – no matter how challenging. He’s someone you definitely want on your side.”
B.H.
“I’ve now worked with Giles on the launch of three businesses. The main reason being that Giles is not only a creative force to be reckoned with but unusually for a creative brings commercial nous.”
P.D. - Serial Entrepreneur