Brands Start Here’s Giles Etherington was one of the speakers at last night’s Cultural Enterprise Office Masterclass in Glasgow.
Three of CEO’s Industry Associates and marketing experts took the stage to share their experiences and expertise:
Giles Etherington – CEO’s Branding Industry Associate and owner of Brand Satellite and Brands Start Here.
Diane Lurie – CEO’s Marketing Industry Associate and owner of Diane Lurie Consultancy.
Sophie Amono – CEO’s Social Media Industry Associate and owner of I Do Stuffs.
Marketing your business, be it through word of mouth or strategic planning, is a core component to success. And for Scotland’s creative sector marketing your value-led business with authenticity is of the utmost importance.
These days, your clients are as interested in your story and process as they are in the product and service you provide. Giles, Diane and Sophie talked about alternative and innovative ways to market a creative business.
The presentations also included examples of real life success stories of how creatives are creating, growing and scaling their business and career thanks to marketing with authenticity.
Who we Cultural Enterprise Office (CEO)?
Cultural Enterprise Office is Scotland’s dedicated business support for the creative industries, working to make Scotland the best place to create, grow and scale a creative business and career. All services are created for creatives, by creatives.