May is all about Marketing at Cultural Enterprise Office and they are hosting a practical Brand Workshop by their Branding Industry Associate, Giles Etherington.
Who is the event for?
Creative businesses and entrepreneurs looking to turn their business into a successful brand.
Date & Time:
Friday, May 26, 2017
10:30am – 12:30pm
Project Room, South Block, 60-64 Osborne Street, Glasgow G1 5QH
What attendees will learn from the event?
You will learn about the 3 stages Giles believes are needed to help turn your business into a successful brand:
– Brand Creation
– Brand Development
– Brand Communication.
About our trainer Giles Etherington
Giles Etherington is owner of a brand consultancy called Brand Satellite, which offers brand creation, brand development and brand communication services to a range of clients throughout Scotland. He has 30 years’ experience working in advertising and design agencies, from the world’s largest agency network to his own one-man business. Most of this time has been in London, San Francisco and Amsterdam.
Today, Giles applies his knowledge of the principles and importance of branding to help SMEs who have either never approached their business as a brand before, or are not making the most of the brand they have.
Who are the Cultural Enterprise Office (CEO)?
Cultural Enterprise Office is Scotland’s dedicated business support for the creative industries, working to make Scotland the best place to create, grow and scale a creative business and career.