1-2-1 brand advice for startups and entrepreneurs

How to keep stress levels low when starting a new business


Starting a new business is an exciting prospect, but it also takes a lot out of you. After all, you’re putting a lot at stake: investing time, money, and energy in an idea with no earthly way of guaranteeing the outcome. Although it’s perfectly normal to experience stress during this time, it’s also easy for that stress to become overwhelming and, ultimately, hold you back.

That’s why resources such as those provided by Brands Start Here are such an important tool for budding entrepreneurs. When you have the support you need to manage both your professional and personal lives while starting a business, you’ll be able to keep your stress levels manageable and productive. Here’s a look at a few techniques you can use to handle and harness your stress to push you forward, not keep you down.


As a business owner, odds are you’re going to get less downtime than the average person. That’s why it’s so important to give your downtime the full respect it deserves. When you’re off the clock, be off the clock fully and without compromise. Don’t read email; don’t go over your to-do lists; don’t indulge in the temptation to check up on things or plan for tomorrow. Just rest. Just be. You deserve — and need — time for yourself.

If you’ve been working off the clock a lot up to now, however, you might need to make some changes to your environment to ensure that you really get the downtime you require. If you spend a lot of time in your home stressed and working, you’ll associate your space with that energy. First things first: find a way to make your at-home workspace invisible when you’re off the clock. The easiest way to do this is with a closed-door office, but if that’s not feasible, there are other hideaway workspace options to consider.

Next, find ways to reset your home’s energy in order to create a more relaxing environment. This could be as simple as burning a candle when you’re done for the day to create a sensory association with rest, or it could be as complicated as redecorating your space with relaxation in mind. Do what feels right to you and fits naturally into your schedule and budget in order to avoid accidentally adding stress instead of reducing it.


If all of your personal time is in the evening, you’re a lot more likely to fall prey to what’s known as revenge bedtime procrastination. This is a phenomenon by which people who feel they have little control over their time during the day push their bedtime back in an unhealthy way. Giving yourself a little extra time in the morning can help you regain a sense of control over your day, reducing the odds you’ll fight sleep just to cling to personal time.

To that end, create a morning routine that puts your day on the right foot. This could include exercise, meditation, a healthy breakfast — pick steps that energize and inspire you, and then commit to doing them every morning. This will help you to train your mind to start the day with the confidence you’ll need to thrive in both your personal and professional lives.


Obviously, too much stress is a bad thing; it can make you feel overstretched, underconfident, and even physically sick. However, in our urge to get rid of stress entirely, we ignore the legitimate function stress brings. A small amount of stress can motivate us to get things done and inspire us to think of solutions to even the most challenging problems.

When we shift our thinking to honor what stress does for us rather than write it off as all bad, all the time, we strengthen our relationship with our mind’s natural instincts. Stress is normal, and stress can be productive. When you have ways to cope with stress and manage it, the residual steam it leaves in your soul can propel you to greater heights than you’ve ever imagined.

Looking for guidance to make your business all it can be? Contact Brands Start Here to get your brand off to the right start.