I recently spent an evening changing every ‘start-ups’ to ‘startups’ on this website. As the site is all about promoting 1-2-1 brand advice and branding packages to startups, this was no mean feat.
The reason for this change was initiated by a tweet I was in the process of writing. As I typed #start Twitter offered me #startups as an option. But as soon as I got to #start- Twitter stopped offering me options. On Twitter, hashtags and hyphens don’t mix.