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Tag: Consistency

Branding Consistency
On / by Giles Etherington / in Brand, Branding

The most important thing branding gives you is consistency.

Your branding is something you have complete control over.

Your branding includes your name. What you call yourself is very important. It includes your logo. The colours and fonts you use. The images and style of images you use. The tone of voice you use for your messages and the stories you tell.

And the most important thing branding gives you is consistency.

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