Tag: startups

Emotional Decision making
On / by Giles Etherington / in Brand, Branding

Why you need to think about your brand before creating your branding

Your brand is the story you tell and the connection you have with your customer. Define this first and powerful branding will follow.

Think your brand and your branding are the same thing, right? Wrong.

This is a mistake that manystart-ups and small business make. They go out and get a logo designed before they have thought about the brand that logo needs to represent.

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start-ups or startups
On / by Giles Etherington / in SEO

Start-ups or startups? Should your communications be grammatically correct or findable?

I recently spent an evening changing every ‘start-ups’ to ‘startups’ on this website. As the site is all about promoting 1-2-1 brand advice and branding packages to startups, this was no mean feat.

The reason for this change was initiated by a tweet I was in the process of writing. As I typed #start Twitter offered me #startups as an option. But as soon as I got to #start- Twitter stopped offering me options. On Twitter, hashtags and hyphens don’t mix.

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