1-2-1 brand advice for startups and entrepreneurs

Tag: startups

Managing stress
On / by Giles Etherington / in Brand, Starting a business

How to keep stress levels low when starting a new business


Starting a new business is an exciting prospect, but it also takes a lot out of you. After all, you’re putting a lot at stake: investing time, money, and energy in an idea with no earthly way of guaranteeing the outcome. Although it’s perfectly normal to experience stress during this time, it’s also easy for that stress to become overwhelming and, ultimately, hold you back.

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5 reasons why defining your brand is good for business
On / by Giles Etherington / in Brand, Branding

5 reasons why defining your brand is good for business

Recently, I was fortunate enough to attend a very insightful brand presentation by Marty Neumeier, author of many great books, including The Brand Gap, Zag and The Brand Flip. Marty is the one who coined the often quoted phrase “Your brand is not what you say it is. It is what they say it is.” He’s right.

But that doesn’t mean you don’t have any influence over what they say. Spending valuable time defining your brand and managing the communication of that brand, will go a long way to getting ‘them’ say what you want them to say.

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Emotional Decision making
On / by Giles Etherington / in Brand, Branding

Why you need to think about your brand before creating your branding

Your brand is the story you tell and the connection you have with your customer. Define this first and powerful branding will follow.

Think your brand and your branding are the same thing, right? Wrong.

This is a mistake that manystart-ups and small business make. They go out and get a logo designed before they have thought about the brand that logo needs to represent.

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start-ups or startups
On / by Giles Etherington / in SEO

Start-ups or startups? Should your communications be grammatically correct or findable?

I recently spent an evening changing every ‘start-ups’ to ‘startups’ on this website. As the site is all about promoting 1-2-1 brand advice and branding packages to startups, this was no mean feat.

The reason for this change was initiated by a tweet I was in the process of writing. As I typed #start Twitter offered me #startups as an option. But as soon as I got to #start- Twitter stopped offering me options. On Twitter, hashtags and hyphens don’t mix.

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