Tag: unique

1-2-1 brand advice
On / by Giles Etherington / in Brand, Branding

Why getting 1-2-1 brand advice is so important

Last week, I conducted three brand creation sessions. Each one was very different from the others, which emphasised why 1-2-1 brand advice is so important.

Collective group brand workshops – with 10-15 people in attendance – have their use, but they need to be very generic, so everyone feels they get a benefit from them. But, every startup and small business is at a different stage. Every business has different needs.

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